Monday 24 January 2011

Split screening again.

As I said I have been trying to create the split screening effect we are looking for, for the final shot of our OTS. Now that we have the footage I am starting to use Final Cut , as I did previously in the example to put this together. Its going well so far, hopefully I will be able to get a rough posted up here.

P.s. Here is the example from last time.

Untitled from Joe Cracknell on Vimeo.

Thursday 13 January 2011

Eureka!

The final shot in our OTS we have planned to a be a dramatic, comic-style split screen, such as the ones used in \Scott Pilgrim vs the world' 


The moment will be when all three of our characters make a connection between themselves, Miller and the tarot cards. We feel this would be perfect because it is slightly surreal, very dramatic and great the peak of our OTS. Unfortunately it is not an easy thing to create, Imovie is by far incapable of it, but I recently got Final Cut Express and I had my fingers crossed that we would be able to do it, I can now uncross my fingers, as after extensive hours of searching, trying things, breaking things and trying different things, I have managed to create what we want. The only example I have on this as yet is one I create from two very short, stock film clippings, nevertheless it shows what we want to achieve. When we do the final thing it will be a three way split instead of two, but that is no obstacle.
I will post the video in a SEPARATE post, seeing as it is 'waiting in queue to be converted'

Tuesday 11 January 2011

It's a date.

The bar is our main location, even though it doesn't have the most time on camera, it is the base set for our footage. The bar, as I have mentioned is in wells and last week me and Katharine had to try and organise to get everyone there at the same time, this is around 7 people, a few of which have busy working lives and it was very difficult, we had to rearrange the date at least three times and differnt plans and problems kept popping up. But we have finally arranged a time and on sunday the 16th we will be trecking up to wells to film, we will be following our post-it-animatic whuich hopefully will be uploaded soooon.

Roles within our group.

As a two person group, we cannot distrubute all the roles individually and we must both contribute to everything, but personally, being very in touch and familiar with technology and editing software, I will be doing the majority of editing, I can follow clearly how we want it to be and I will be using Final Cut Express and Imovie, both of which I have personally on my laptop to edit all of our footage. Katharine watches lots of films and listens to lots of music, she is very clear about what she wants and has no trouble picking out music from memory to suit the mood, also her definite judgement on films means that she knows what will look good with shots and camera, so she will be doing most of the directing. But for camera, lights and all the other roles we will both pitch in where need be and do what we can when the situation is suited. Also she will be helping me edit, not in the actual editing, but as I said she knows what she wants and we can work together for the best outcome. I consider myself quite a fast and good editor, it is something I take a knack too and also I quite enjoy it, I like having the software myself so I dont have to rely on being in school to use the computers, also we have our own camera, and props so we are very indipendant.

Criteria for Research and Evaluation

Criteria for research through my partner Katharine Wood's blog, taken from the OCR website.

Tuesday 4 January 2011

Audience as Product

I actually liked the text on Audience as Product, I understood it and it made me think about adverts surrounding shows I watch and the nature of the shows reflecting that rather than vis versa. So I took an example and analysed it further.
Misfits is a drama on e4 aimed at teenagers, male and female, the nature of the show is funny but often quite dark. The first advert to come on in the break was an advert by the company Staples,  an office and stationary company, which correlates to the target audience in that in education from high school up to university, stationary is needed, from pencils to printers. The advert featured a baby whizzing around at high speeds to some happy music, overall very 'feel good', most probably intentionally contrasting the nature of Misfits, plus babies are cute, and teenage girls love cute babies. Also the advert mentioned mobile phones, a product and subject also strongly stereotyped (and quite rightly) to a teenage audience. And another advert for mobile phones was also in there. So we have established that the adverts and show are very obvious and strongly aimed at teenagers based on every stereotype of teenagers and every aspect of a youth target audience, so in the eyes of the Audience as Product; the creators of misfits will create their show, drawing in a teenage audience, they will then take their show to the advertisers and say 'Hey look, THIS kind of people are going to watch our show' and the advertisers want to sell their product to that audience, done job.

Task 7.

This is my personal answer to the chart given. Although there are a few questions that get raised while I do this. Why is Neighbours, a specific show but in amongst genres of show like soap, quiz and news? Surely Neighbours comes under 'Soap'? Also I think the use of this chart could be extended to most if not all aspects of the media, web shows, radio shows, newspapers and books, and films. After spreading my updated chart:
around to family and friends (of roughly the same age range) over the internet, I made a final copy with the most popular, most occurring and average answers:
Okay so the outcome was very predictable, the first thing I notice was the unbroken column of 'yes' to 'Do people I know 'use' it', This is because shows and routines of watching shows trend within groups of people such as families and friend groups, it shows that the target audiences of the shows are accurate and successful, and that shows spread quickly and communities form and become closer.
 I find that the use of a programme by its viewers is not determined by the viewer but by the show, for example, no-one watches the news because they can relate to characters, and no-one watches kids programmes for information. But then depending on what kind of person each individual viewer is, effects what programmes they watch in order to satisfy the needs created by the personality and fulfilled by the uses. (It makes sense to me)